How satisfied are your customers and users?
It's no secret that as technological advancements continue at a rapid pace and our habits change almost daily, the demand for the solutions we all use is growing increasingly high.
This applies to both private companies and public institutions.
Therefore, the need for knowledge about solutions, offerings, initiatives, and user opinions has never been greater or more crucial.
As recently as this spring (2023), the new recommendations from the Danish Reform Commission addressed proposals for how employment help centers can best involve citizens, foster cross-sector collaboration, and provide services that align with user needs (particularly for socially vulnerable citizens).
One recommendation suggests an annual satisfaction survey to gain insights and lay the groundwork for more user-friendly improvements.
The user and customer satisfaction survey is often the first step in a longer journey, with the ultimate goal of measuring satisfaction with a specific solution, offering, product, or initiative.
But what about the final outcome? That's a different story altogether.