Patrick Andersen
Account Manager, surveyexpert
In order to be able to use the responses to your survey productively, you need to ensure that your questions are being put to the right people. Do the preparatory work necessary to ensure that the people you are asking are the same people who know something about the topic you are asking about.
Once you know who yo ask, you can decide on the best ways to contact them. Most target groups can be contacted using various methods and channels, so it's important to choose the channels through which you expect to reach them most effectively. It's a good idea to use more than one channel, if possible.
When you need to send out a survey to customers or users anyway, it can be tempting to sneak in a few extra questions that go beyond the main purpose of the survey. Our advice is: don't do it.
The extra questions are only fillers and the more questions respondents have to work through, the more difficult it is to get them to provide complete answers. This is particularly true if respondents find some of the questions irrelevant. The best surveys are those that get straight to the point and only ask about things that link directly to the purpose of the survey.
Good reports are an essential outcome of a good survey. In order to be able to act on the knowledge generated by the survey, you need to make sure that you process the data correctly and convert the information into useful knowledge that will benefit your whole organisation. Even before starting to construct your survey, it's beneficial to consider the following:
Some people prefer to see the dry numbers; others like a visual presentation of the data. Choose what works best for the recipients.
