The questions should be seen as examples of what you can choose to ask customers about in a questionnaire.
It is important to stress that the questions should be adapted to your specific business and its current needs and situation.
Which questions you choose in any given scenario depends on several different points:
- Are you intending a short, event-specific Customer Satisfaction Survey or an annual strategy-related Customer Satisfaction Survey?
- Is your customer segment business-to-business or business-to-consumer?
- What does your delivery to the customer involve – a product, a project, a service or advice?