Does the situation exist where the honest opinion of customers will not be an advantage to know when running a business or managing an organization?
All employees – from the factory floor to the management corridor – will unequivocally be best served by knowing how customers perceive the company. With customer feedback, you can get an indication of whether customers are turning their backs on you and how they perceive the company’s services and/or products.
There are several good reasons why you should conduct a Customer Satisfaction Survey. We give four strong arguments below.