Individual or group interviews can be used to delve deeper into users’ perspectives and experiences. This allows you to ask specific questions and get more detailed answers.
Interviews typically have fewer participants, and participants must have both the willingness and time to share their thoughts. Anonymity to the interviewer is not possible and participants cannot easily include others in the conversation. Their ability to build on the input of others is also limited, and the analysis requires considerable effort.
User surveys are a scalable way to collect quantitative data about user attitudes and preferences. They can easily be managed online and analyze data in larger volumes.
Surveys like SurveyXact can have many anonymous participants, and the method requires very little of them. They can invite others into the survey, but do not build on each other’s input and perspectives. The analysis can be carried out in a short period of time.
Focus groups are small groups of users who meet to discuss specific topics or products. This allows for in-depth discussions and feedback.
Focus groups often consist of a few people who cannot be anonymous to each other or the moderator. The method requires both time and willingness to share thoughts and perspectives with a group. The participants can, to a large extent, build on other people’s input and thoughts, but cannot invite new people into the focus group. The analysis and documentation cannot be carried out in a short period of time.
A combination of methods and method triangulation can be used to illuminate problems in a holistic way. However, each method requires effort, and the ability to analyze and document the results may vary.